1. 

Comilla University (Cumilla, Bangladesh)

March 2022 – July 2023

Master of Business Administration (MBA), in Marketing Background.  

Major CGPA: 3.67 out of 4.0

Thesis / Research Work: Predicting Environment-Friendly Packaging Product Buying Behavior Using the S-R (Stimulus-Response) Theory : Superstore Retailing Context in Bangladesh

Selected Courses: Strategic Marketing and Planning, Relationship Marketing, Global Marketing, Advanced Marketing Research, Tourism and Hospitality Marketing, Digital Marketing, Green Marketing, Service Marketing, Business Marketing

Honors & Awards: Received “Teaching Apprentice Fellowship- 2023” at Daffodil International University.

2. 

Comilla University (Cumilla, Bangladesh)

February 2017 – March 2022

Bachelor of Business Administration (BBA), in Marketing Background.  

Major CGPA: 3.55 out of 4.0

Thesis / Research Work: Impact of Customer Experience on Customer Engagement and Brand Love in Tourism and Hospitality Industry : Moderating Role of Visiting Status

Selected Courses: Principles of Marketing, Marketing Management, Strategic Brand Management, Research Methodology, Marketing Research, Business Statistics, Business Mathematics, Management Information Systems, Quantitative Business Analysis

Honors & Awards: Received “Vice Chancellor Scholarship – 2022” at Comilla University.

3. 

Homna Govt. Degree College (Homna, Cumilla, Bangladesh)

June 2013 – February 2015

Higher Secondary Certificate (HSC), in Business Studies Background. 

Major GPA: 4.83 out of 5.0 (Secured 2nd position)

Education Board: Board of Intermediate and Secondary Education, Cumilla

4. 

Gharmora A.K.M. Fazlul Hoque Mollah High School (Homna, Cumilla, Bangladesh)

January 2011 – December 2012

Secondary School Certificate (SSC), in Business Studies Background 

Major GPA: 4.94 out of 5.0 (Secured 1st position)

Education Board: Board of Intermediate and Secondary Education, Cumilla

PROFESSIONAL EXPERIENCE

1.

Daffodil International University (Birulia, Savar, Dhaka – 1216, Bangladesh)

March 2023 – December 2024

Graduate Teaching Assistant (GTA)

Duties and Responsibilities:

Academic:

• Deliver classes – Support professors with graduate classes, and sometimes lead small group teaching, seminars and tutorials
• Content development – To contribute to the development of appropriate teaching materials to ensure content and methods of delivery meeting the learning objectives
• Learning Management System - To contribute to the development of appropriate teaching and learning materials including interactive contents, assignments, tasks, assessments in Blended Learning Center (BLC) of DIU
• Supervise projects – Assist undergraduate students working on their final year project
• Support learning – Support students with the technical aspects of their course
• Provide feedback/Review work – Provide students with valuable and timely feedback to aid in their development
• Give demonstrations – Deliver demonstrations for practical work, advising on the required skills, methods and techniques
• Support fieldwork – Assist in the preparation and delivery of fieldwork
• Be effective – Familiarize themselves with course materials, continually develop their skills and undertake training to enable the best support for students
• Pastoral care – Direct students to avail the facilities provided by the university based on their personal needs

Research:

• Contribute to the ongoing development and design of the curriculum, in a manner that supports a research-led and scholarly approach to student learning

Training & Development:

• Engage in professional & personal development as appropriate and regularly update subject related knowledge-base at least one day per month.
• To be familiar with subject-based pedagogy
• To engage in professional development to remain current and ensure application of recent advances in knowledge to teaching.

Additional:

• Participate in the assessment process by invigilating exams.
• Help develop, update and gather teaching materials to support the development of the course curriculum.
• Take on limited administrative responsibilities as requested by the Head of Department.
• Provide in-person or email support to assist with student enquiries.

2. 

Comilla University (Cumilla, Bangladesh)

April 2022 – May 2023

Research Assistant (RA)

Duties and Responsibilities:

• Assisted academia with the research project on "Influence of Self-Brand Connection on Relationship Quality: Customer Engagement Mediated Evidence from Tourism Industry in Bangladesh."
• Assisted academia with the research project on " Demystifying the effects of Value Congruity and Client Organization Identification on Client Value Co-creation Behavior: A Value Congruity Theory and Self Identity Theory Perspective."

LEADERSHIP & EXTRACURRICULAR ACTIVITY                                                                                                                                

1.

Department of Marketing, Comilla University (Cumilla, Bangladesh)

January 2022 – February 2023

Social Media Coordinator (SMC)

Duties and Responsibilities:

• Created content for promoting the department’s career fair, events, business case competition, and so on;

2.

BK School of Research (Online)

May 2021 – Decmeber 2021

Research Assistant (RA)

Duties and Responsibilities:

• Collected Online Data Through Google Form
• Performed Group Tasks.

PROJECTS:

• Completed a project on “Impact of customer experience on customer engagement and brand love in tourism and hospitality industry: Moderating role of visiting status” in partial fulfillment of BBA Program.
• Completed a project on “Predicting consumers' environment-friendly packaging product buying behavior using the S-R (Stimulus-Response) theory: Superstore retailing context in Bangladesh” in partial fulfillment of MBA Program.

TRAININGS:

• Participated in the webinar on “Empowering Young Researchers to Greater Impact” Organized by SEARA (Southeast Asia Research Academy) on 23-01-2021.
• Participated in the seminar on “Fundamentals of Writing Research Articles for Top Journals” organized by Elsevier on 08-08-2022.
• Participated in the training on “Effective Classroom Management”organized by Human Resource Development Institute, Daffodil International University on 26-08-2023.
• Participated in the training on “Covariance-Based Structural Equation Modeling using SmartPLS4”, organized by Bahcesehir Cyprus University, Turkey on 30-01-2024.
• Participated in the training on “Faculty Enrichment Program on Outcome-Based Education (OBE)” organized by Hamdard University Bangladesh IQAC Center on 12-07-2025.

ONLINE CERTIFICATION COURSES:

• Achieved an online certification course on “Fundamentals of Digital Marketing”, Google Digital Garage, Open University Australia & IAB Europe (Issued: May, 2020).
• Achieved an online certification course on “Data Analysis with SPSS”, Bohubrihi (Issued: July, 2021).
• Achieved an online certification course on “How to turn your thesis into an article”, Elsevier (Issued: January, 2022).
• Achieved an online certification course on “Class Opener and Wrapping Toolkit: 31 Strategies”, GoEdu (Issued: July, 2023).
• Achieved an online certification course on “Generative AI in the Classroom”, Adobe (Issued: April, 2024).

SPECIAL ACHIEVEMENTS:

• Received “Vice Chancellor Scholarship Award - 2022” From “Comilla University, Cumilla, Bangladesh.”
• Received “ALOKITO HOMNA Merit Scholarship Award - 2023” From “ALOKITO HOMNA, Homna, Cumilla, Bangladesh.”
• Received “Certificate of Appreciation” for being shortlisted MDX Postgraduate Student Research Competition From “Middlesex University Dubai, Dubai.”
• Received “Certificate of Completion” as a “Graduate Teaching Assistant” From the Human Resource Development Institute of Daffodil International University.

SPECIAL INTERESTS:

Research Interests:

• Integrated Marketing Communication (IMC) Practices
• Consumer Behavior and Decision-Making
• Marketing Analytics and Data-Driven Decision Making
• Entrepreneurial Marketing
• E-commerce and Digital Marketing Trends
• AI Based Services Marketing Practices
• Strategic Brand Management Practices
• Services Marketing Practices
• Green / Sustainable / Environmental Marketing Practices
• Tourism and Hospitality Marketing Practices
• Healthcare Marketing Practices
• Social Media and Digital Marketing Practices

Teaching Interests:

• Introduction to Business
• Principles of Marketing
• Principles of Management
• Principles of Accounting
• Business Communications
• Business Law
• Management Information Systems
• Organizational Behavior
• Business Ethics and Corporate Social Responsibilities
• Human Resource Management
• Entrepreneurship Development
• Principles of Banking and Insurance
• Consumer Behavior
• Services Marketing
• Marketing Management
• Strategic Management
• Strategic Marketing
• Strategic Brand Management
• Integrated Marketing Communication
• Social Media and Digital Marketing
• International Marketing
• Rural Marketing
• Marketing Research and Analysis
• Global Marketing
• Digital Marketing and E-Commerce

PROFESSIONAL PORTFOLIO:

1.

LinkedIn Profile

https://www.linkedin.com/in/md-rahad-hossen-097a5116a/

2.

ORCID Profile

https://orcid.org/0009-0007-7823-4383

3. 

Google Scholar Profile

https://scholar.google.com/citations?user=XOew20gAAAAJ&hl=en

4.

ResearchGate Profile

https://www.researchgate.net/profile/Md-Rahad-Hossen?ev=hdr_xprf

JOURNAL PUBLICATIONS

1. Hossen, M. R., Iqbal, M. M., Rahim, M. A., Peris, S. F., & Fazal, S. A. (2024). "Predicting Eco-friendly Packaging Product Buying Behavior in Bangladeshi Superstores Using SR Theory." ISSN 2664-3413 (Print) 2664-3421 (Online), Daffodil International University Journal of Business and Entrepreneurship (DIUJBE), Vol. 17. No.2, pp. 1-22, December 2024

CONFERENCE PAPER PUBLICATIONS

1. "Predicting Eco-friendly Packaging Product Buying Behavior in Bangladeshi Superstores: Using S-R Theory", Abstract Publication Proceedings, 1st Postgraduate Student Research Competition, Middlesex University (MDX), November 2023                                                                                                                                             

Undergraduate Projects / Internship Reports Supervised

1.

Undergraduate Internship Report on “Exploring the Impact of International Purchasing on Supply Chain Management Efficiency in Integrated Marketing Communication at I.M.C." - BBA, Hamdard University Bangladesh, 2025

2.

Undergraduate Internship Report on “Impact of Customer Relationship Management (CRM) in Al-Arafah Islamic Bank PLC." - BBA, Hamdard University Bangladesh, 2025

3.

Undergraduate Internship Report on "Measuring the Impact of Brand Experience Dimensions on Customer Satisfaction in NRBC Bank PLC." - BBA, Hamdard University Bangladesh, 2025.

4.

Undergraduate Internship Report on "Exploring the Influence of Brand Experience on Customer Engagement in NRBC Bank PLC." - BBA, Hamdard University Bangladesh, 2025.

Research Interest