1. 

Comilla University (Cumilla, Bangladesh)

March 2022 – July 2023

Master of Business Administration (MBA), in Marketing Background.  

Major CGPA: 3.67 out of 4.0

Thesis / Research Work: Predicting Environment-Friendly Packaging Product Buying Behavior Using the S-R (Stimulus-Response) Theory : Superstore Retailing Context in Bangladesh

Selected Courses: Strategic Marketing and Planning, Relationship Marketing, Global Marketing, Advanced Marketing Research, Tourism and Hospitality Marketing, Digital Marketing, Green Marketing, Service Marketing, Business Marketing

Honors & Awards: Received “Teaching Apprentice Fellowship- 2023” at Daffodil International University.

2. 

Comilla University (Cumilla, Bangladesh)

February 2017 – March 2022

Bachelor of Business Administration (BBA), in Marketing Background.  

Major CGPA: 3.55 out of 4.0

Thesis / Research Work: Impact of Customer Experience on Customer Engagement and Brand Love in Tourism and Hospitality Industry : Moderating Role of Visiting Status

Selected Courses: Principles of Marketing, Marketing Management, Strategic Brand Management, Research Methodology, Marketing Research, Business Statistics, Business Mathematics, Management Information Systems, Quantitative Business Analysis

Honors & Awards: Received “Vice Chancellor Scholarship – 2022” at Comilla University.

3. 

Homna Govt. Degree College (Homna, Cumilla, Bangladesh)

June 2013 – February 2015

Higher Secondary Certificate (HSC), in Business Studies Background. 

Major GPA: 4.83 out of 5.0 (Secured 2nd position)

Education Board: Board of Intermediate and Secondary Education, Cumilla

4. 

Gharmora A.K.M. Fazlul Hoque Mollah High School (Homna, Cumilla, Bangladesh)

January 2011 – December 2012

Secondary School Certificate (SSC), in Business Studies Background 

Major GPA: 4.94 out of 5.0 (Secured 1st position)

Education Board: Board of Intermediate and Secondary Education, Cumilla

PROFESSIONAL EXPERIENCE

1.

Daffodil International University (Birulia, Savar, Dhaka – 1216, Bangladesh)

March 2023 – December 2024

Graduate Teaching Assistant (GTA)

Duties and Responsibilities:

Academic:

• Deliver classes – Support professors with graduate classes, and sometimes lead small group teaching, seminars and tutorials
• Content development – To contribute to the development of appropriate teaching materials to ensure content and methods of delivery meeting the learning objectives
• Learning Management System - To contribute to the development of appropriate teaching and learning materials including interactive contents, assignments, tasks, assessments in Blended Learning Center (BLC) of DIU
• Supervise projects – Assist undergraduate students working on their final year project
• Support learning – Support students with the technical aspects of their course
• Provide feedback/Review work – Provide students with valuable and timely feedback to aid in their development
• Give demonstrations – Deliver demonstrations for practical work, advising on the required skills, methods and techniques
• Support fieldwork – Assist in the preparation and delivery of fieldwork
• Be effective – Familiarize themselves with course materials, continually develop their skills and undertake training to enable the best support for students
• Pastoral care – Direct students to avail the facilities provided by the university based on their personal needs

Research:

• Contribute to the ongoing development and design of the curriculum, in a manner that supports a research-led and scholarly approach to student learning

Training & Development:

• Engage in professional & personal development as appropriate and regularly update subject related knowledge-base at least one day per month.
• To be familiar with subject-based pedagogy
• To engage in professional development to remain current and ensure application of recent advances in knowledge to teaching.

Additional:

• Participate in the assessment process by invigilating exams.
• Help develop, update and gather teaching materials to support the development of the course curriculum.
• Take on limited administrative responsibilities as requested by the Head of Department.
• Provide in-person or email support to assist with student enquiries.

2. 

Comilla University (Cumilla, Bangladesh)

April 2022 – May 2023

Research Assistant (RA)

Duties and Responsibilities:

• Assisted academia with the research project on "Influence of Self-Brand Connection on Relationship Quality: Customer Engagement Mediated Evidence from Tourism Industry in Bangladesh."
• Assisted academia with the research project on " Demystifying the effects of Value Congruity and Client Organization Identification on Client Value Co-creation Behavior: A Value Congruity Theory and Self Identity Theory Perspective."

LEADERSHIP & EXTRACURRICULAR ACTIVITY                                                                                                                                

1.

Department of Marketing, Comilla University (Cumilla, Bangladesh)

January 2022 – February 2023

Social Media Coordinator (SMC)

Duties and Responsibilities:

• Created content for promoting the department’s career fair, events, business case competition, and so on;

2.

BK School of Research (Online)

May 2021 – Decmeber 2021

Research Assistant (RA)

Duties and Responsibilities:

• Collected Online Data Through Google Form
• Performed Group Tasks.

PROJECTS:

• Completed a project on “Impact of customer experience on customer engagement and brand love in tourism and hospitality industry: Moderating role of visiting status” in partial fulfillment of BBA Program.
• Completed a project on “Predicting consumers' environment-friendly packaging product buying behavior using the S-R (Stimulus-Response) theory: Superstore retailing context in Bangladesh” in partial fulfillment of MBA Program.

TRAININGS:

• Participated in the webinar on “Empowering Young Researchers to Greater Impact” Organized by SEARA (Southeast Asia Research Academy) on 23-01-2021.
• Participated in the seminar on “Fundamentals of Writing Research Articles for Top Journals” organized by Elsevier on 08-08-2022.
• Participated in the training on “Effective Classroom Management”organized by Human Resource Development Institute, Daffodil International University on 26-08-2023.
• Participated in the training on “Covariance-Based Structural Equation Modeling using SmartPLS4”, organized by Bahcesehir Cyprus University, Turkey on 30-01-2024.
• Participated in the training on “Faculty Enrichment Program on Outcome-Based Education (OBE)” organized by Hamdard University Bangladesh IQAC Center on 12-07-2025.
• Participated in the training on "Professional Preparedness: CV and Interview Masterclass" organized by Voice of Business Club, Hamdard University Bangladesh on 15-08-2025.
• Participated in the training on "How an Advertising Agency Helps Brands Grow Their Business" organized by Voice of Business Club, Hamdard University Bangladesh on 16-09-2025.
• Participated in the training on "CV Crafting, Job Application & Interview Hacks" organized by Voice of Business Club, Hamdard University Bangladesh on 12-10-2025.
• Participted in the training on "Empowering Youth – Engaging & Inspiring Youth in Banking" organized by Prime Bank PLC & Voice of Business Club, Hamdard University Bangladesh on 20-04-2026.
• Participated in the training on "Personal Branding & LinkedIn Optimization" organized by LinkedIn Community Bangladesh & Voice of Business Club, Hamdard University Bangladesh on 06-05-2026.

ONLINE CERTIFICATION COURSES:

• Achieved an online certification course on “Fundamentals of Digital Marketing”, Google Digital Garage, Open University Australia & IAB Europe (Issued: May, 2020).
• Achieved an online certification course on “Data Analysis with SPSS”, Bohubrihi (Issued: July, 2021).
• Achieved an online certification course on “How to turn your thesis into an article”, Elsevier (Issued: January, 2022).
• Achieved an online certification course on “Class Opener and Wrapping Toolkit: 31 Strategies”, GoEdu (Issued: July, 2023).
• Achieved an online certification course on “Generative AI in the Classroom”, Adobe (Issued: April, 2024).

SPECIAL ACHIEVEMENTS:

• Received “Vice Chancellor Scholarship Award - 2022” From “Comilla University, Cumilla, Bangladesh.”
• Received “ALOKITO HOMNA Merit Scholarship Award - 2023” From “ALOKITO HOMNA, Homna, Cumilla, Bangladesh.”
• Received “Certificate of Appreciation” for being shortlisted MDX Postgraduate Student Research Competition From “Middlesex University Dubai, Dubai.”
• Received “Certificate of Completion” as a “Graduate Teaching Assistant” From the Human Resource Development Institute of Daffodil International University.

SPECIAL INTERESTS:

Research Interests:

• Integrated Marketing Communication (IMC) Practices
• Consumer Behavior and Decision-Making
• Marketing Analytics and Data-Driven Decision Making
• Entrepreneurial Marketing
• E-commerce and Digital Marketing Trends
• AI Based Services Marketing Practices
• Strategic Brand Management Practices
• Services Marketing Practices
• Green / Sustainable / Environmental Marketing Practices
• Tourism and Hospitality Marketing Practices
• Healthcare Marketing Practices
• Social Media and Digital Marketing Practices

Teaching Interests:

• Introduction to Business
• Principles of Marketing
• Principles of Management
• Principles of Accounting
• Business Communications
• Business Law
• Management Information Systems
• Organizational Behavior
• Business Ethics and Corporate Social Responsibilities
• Human Resource Management
• Entrepreneurship Development
• Principles of Banking and Insurance
• Consumer Behavior
• Services Marketing
• Marketing Management
• Strategic Management
• Strategic Marketing
• Strategic Brand Management
• Integrated Marketing Communication
• Social Media and Digital Marketing
• International Marketing
• Rural Marketing
• Marketing Research and Analysis
• Global Marketing
• Digital Marketing and E-Commerce

PROFESSIONAL PORTFOLIO:

1.

LinkedIn Profile

https://www.linkedin.com/in/md-rahad-hossen-097a5116a/

2.

ORCID Profile

https://orcid.org/0009-0007-7823-4383

3. 

Google Scholar Profile

https://scholar.google.com/citations?user=XOew20gAAAAJ&hl=en

4.

ResearchGate Profile

https://www.researchgate.net/profile/Md-Rahad-Hossen?ev=hdr_xprf

Co-Curricular & Professional Development Activities at Hamdard University Bangladesh

• Served as the Seminar Convener of the “Personal Branding & LinkedIn Optimization Seminar” in 2026, coordinating and organizing the seminar activities to support students’ professional development and career readiness.
• Represented the department as a Faculty Representative at the “Bangladesh Got Talent Program” held at the Teacher-Student Centre (TSC), University of Dhaka, in 2025.
• Worked as a Committee Member of the Curriculum Formation Committee for the Operations & Supply Chain Management and Tourism & Hospitality Management majors under the MBA/EMBA program in 2025, contributing to curriculum development and academic planning activities.
• Currently serving as the Mentor of the BBA 25th Batch since 2025, providing academic guidance, mentoring, and student support activities.

Academic, Administrative, and Professional Engagement Activities at Hamdard University Bangladesh

• Served as a Member of the MBA/EMBA Internship/Project Defense Board during Fall 2024, participating in the evaluation and assessment of students’ internship and project presentations.
• Worked as a Member of the BBA Internship/Project Defense Board in Fall 2024, contributing to the academic evaluation process of undergraduate internship and project defense activities.
• Contributed to BBA and MBA/EMBA student result tabulation and verification activities in Spring 2025 in collaboration with the Exam Committee Member, ensuring accuracy and transparency in academic records and assessment processes.
• Served as a Member of the BBA Viva-Voce Committee during Spring 2025, participating in the assessment and evaluation of students’ oral examinations.
• Worked as a Member of the MBA/EMBA Internship/Project Defense Board in Spring 2025, taking part in the evaluation of graduate-level internship and project defense performances.
• Served as a Member of the BBA Internship/Project Defense Board during Spring 2025, supporting the department’s academic assessment and defense procedures.
• Participated in BBA and MBA/EMBA student result tabulation and verification activities in Fall 2025 alongside the Exam Committee Member, contributing to the maintenance of accurate academic records.
• Served as a Member of the BBA Viva-Voce Committee during Fall 2025, assisting in the conduct and evaluation of viva-voce examinations.
• Served as a Member of the MBA/EMBA Internship/Project Defense Board during Fall 2025, supporting the department’s academic assessment and defense procedures.
• Served as a Member of the BBA Internship/Project Defense Board during Fall 2025, supporting the department’s academic assessment and defense procedures.
• Serving as the Assistant MBA/EMBA Coordinator from Fall 2025 to the present, supporting program coordination, academic administration, and communication activities within the department.
• Serving as the Coordinator of OBE Course File Coordination, Department of Business Administration, from Fall 2025 to the present, overseeing Outcome-Based Education (OBE) course file management and documentation processes.
• Serving as a Co-Curricular Activities Member of the HUB Voice of Business Club at Department of Business Administration from Spring 2026 to the present, contributing to student engagement initiatives, event management, and co-curricular development activities.
• Serving as a Member of the Spring 2026 Question Moderation Committee for BBA & MBA/EMBA programs.
• Serving as a Member of the Spring 2026 Exam Committee Member (Midterm and Final Examination) for BBA & MBA/EMBA programs.

Teaching Responsibilities and Course Load at Hamdard University Bangladesh

Spring 2025

• Business Communication — BBA
• Organizational Behavior — BBA
• Labor Law — BBA
• Integrated Marketing Communications — BBA in Marketing
• Brand Management — BBA in Marketing
• Relationship Marketing — MBA/EMBA in Marketing
• Business Communication — BSS Hon’s in Economics

Fall 2025

• Marketing Management — BBA
• Business Ethics — BBA
• Advertising & Public Relations — BBA in Marketing
• Fundamentals of Management Information Systems — BBA
• Bank Management — BBA
• Business Communication — BSS Hon’s in Economics

Spring 2026

• Business Analytics — MBA/EMBA
• Relationship Marketing — MBA/EMBA in Marketing
• Labor Law — BBA
• Fundamentals of Management Information Systems — BBA
• Bank Management — BBA
• Integrated Marketing Communications — BBA in Marketing
• Principles of Accounting — BSS Hon’s in Economics

JOURNAL PUBLICATIONS

1. Hossen, M. R., Iqbal, M. M., Rahim, M. A., Peris, S. F., & Fazal, S. A. (2024). "Predicting Eco-friendly Packaging Product Buying Behavior in Bangladeshi Superstores Using SR Theory." ISSN 2664-3413 (Print) 2664-3421 (Online), Daffodil International University Journal of Business and Entrepreneurship (DIUJBE), Vol. 17. No.2, pp. 1-22, December 2024

SUBMITTED MANUSCRIPTS

1. "Value Alignment, Patient-Hospital Identification and Participation in Healthcare Co-Creation." Submitted to the Journal of Services Marketing [Q1] for publication consideration, 2026.

2. "Value Congruity and Consumer Participation in Healthcare: Identification and Self-Brand Connection Effects." Submitted to the Journal of Consumer Marketing [Q2] for publication consideration, 2026.

MANUSCRIPTS UNDER REVIEW

1. “Impact of Brand Experience on Brand Love in the Context of the Airline Industry in Bangladesh: The Moderating Role of Service Quality.” Submitted to the Journal of Hamdard University Bangladesh for publication consideration, 2026.

MANUSCRIPTS UNDER REVISION

1. “Exploring Tourist Experience, Engagement, and Brand Love in the Tourism and Hospitality Industry: A Moderated Model with Visiting Status Anchored in Social Exchange Theory.” Currently under revision for the Italian Journal of Marketing [Q2], 2025.

CONFERENCE PAPER PUBLICATIONS

1. "Predicting Eco-friendly Packaging Product Buying Behavior in Bangladeshi Superstores: Using S-R Theory," Abstract Publication Proceedings, 1st Postgraduate Student Research Competition, Middlesex University (MDX), November 2023                                                                                                                                             

Undergraduate Projects / Internship Reports Supervised

1.

Undergraduate Internship Report on “Exploring the Impact of International Purchasing on Supply Chain Management Efficiency in Integrated Marketing Communication at I.M.C." - BBA in Marketing, Hamdard University Bangladesh, 2025

2.

Undergraduate Internship Report on “Impact of Customer Relationship Management (CRM) in Al-Arafah Islamic Bank PLC." - BBA in Marketing, Hamdard University Bangladesh, 2025

3.

Undergraduate Internship Report on "Measuring the Impact of Brand Experience Dimensions on Customer Satisfaction in NRBC Bank PLC." - BBA in Marketing, Hamdard University Bangladesh, 2025.

4.

Undergraduate Internship Report on "Exploring the Influence of Brand Experience on Customer Engagement in NRBC Bank PLC." - BBA in Marketing, Hamdard University Bangladesh, 2025.

Post-graduate Projects / Internship Reports Supervised

1.

Postgraduate Internship Report on "Analyzing the Impact of Relationship Marketing Strategies on Customer Loyalty: A Study on Tex Zippers BD Limited." - EMBA in Marketing, Hamdard University Bangladesh, 2026.

Research Interest