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Marzan Rahman
Lecturer (Study Leave)
Department of Business Administration
Faculty of Business Administration
- BBA and MBA in Marketing from University of Dhaka
- Deans Award on Post Graduation Results
List of Local Publications (5):
- Marzan Rahman (2015), “Service Quality of Banking Sector: An Explorative Study on Four Private Commercial Banks of Bangladesh”, Business Review- Bangladesh, Journal of Business & Technical Progress, Volume 4, No.2, December 2015
- Rashel Sheikh, Dr. Md. AbdusSabur, Marzan Rahman (2018), “Usage and Problems of automated teller machine: A Study on Private Commercial Banks in Bangladesh”,Journal of Hamdard University Bangladesh, Volume 4, No.1 (5th Issue), June 2018
- Marzan Rahman (2017), “The Effect of Word of Mouth Marketing on Customer loyalty & Product sales”, Business Review- Bangladesh, Journal of Business & Technical Progress, Volume 6, No.1 & 2, Page 96-102, December 2017
- Marzan Rahman (2017), “Opportunities and Challenges of Application of big data in Bangladesh context”, Business Review- Bangladesh, Journal of Business & Technical Progress, Volume 6, No.1 & 2, Page 113-119, December 2017
- A.K.M Shakil Mahmud, MasudAlam, FariaTazin&Marzan Rahman (2013), “Social Impact of Drug Addiction on Young Generation in Urban Area of Chittagong District of Bangladesh”. Journal of Socioeconomic Research & Development, Volume 10, Issue 3, 1487-1493, June 2013
List of International Publications(2):
- Marzan Rahman (2017), “An Examination of the Impacts of Effectual Promotional Mix Strategies on Customer Loyalty and Intensification of Sales level: A Study on Meena Bazar”, International Journal of Ethics in Social Sciences (IJESS), Volume 5, No. 2, December 2017 (Ninth Issue)
- Marzan Rahman,Imran Hossain, Farhana Mitu, Mohitul Ameen Ahmed Mustafi, Mamun Miah (2017), “An Examination of the Effects of Customer Expectation, Perceived Quality, and Customer Satisfaction on Customer Loyalty: A Case Study on KFC Restaurant”, International Journal of Engineering and Applied Sciences (IJEAS)Vol. 4, Issue 12 (December 2017), page 58-64.
Research Interest
Social Marketing, Brand Development, IMC, Consumer Behavior, Hotel Management
| Employee ID: | |
| Mobile No: | +8801 |
| Email: | marzan@hamdarduniversity.edu.bd |
| Nationality: | Bangladeshi |
| Date of Birth: | |
| Joining Date: | 2012-10-01 |
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