Research Methodology

Course Code: BBA 411

Credit Hour: 3

Course Group: Core Courses

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Introduction to Research Methodology: Meaning of Research-Objectives of Research-Types of ResearchResearch Approaches/Theories of Research-Significance of Research-Research and Scientific Method-The Research Process-Criteria of Good Research-The Role of Business Research-Ethical issues in Business Research.

Beginning Stages of the Research Process: Identification of Research Problem and Formulation of Research Design-How to Write Research Proposal-How to Conduct Literature Review: Secondary Data Analysis.

Research Methods for Collecting Primary Data: Survey Research-Questionnaire Method-Basic Methods of Communication with Respondents-Observation Methods-Experimental Research.

Measurement Concepts: Measurement and Scaling Concepts-Attitude Measurement: Method of Summated Ratings: The Likert Scale-Questionnaire Design.

Sampling and Fieldwork: Some Important Definitions-Sampling Design- Sampling Techniques-Sampling Theory - Concept of Standard Error-Estimation-Determination of Sample Size: A Review of Statistical Theory-Fieldwork.

Data Processing and Data Analysis: Editing and Coding:-Beginning to Transform Raw Data into Information-Tools of Basic Descriptive Statistics-Bivariate Analysis:-Measures of Association-Testing of Hypotheses-I (Parametric or Standard Tests of Hypotheses)-Chi-square Test- Analysis of Variance and Covariance-Testing of Hypotheses-II (Nonparametric or Distribution-free Tests)-Multivariate Analysis Techniques- Qualitative Method in Data Collection and Analysis- Data Analysis Using SPSS and Other Software .

Data Interpretation and Report Writing: Meaning of Interpretation-Importance of Interpretation–Techniques of Interpretation-Precaution in of Interpretation-Significance of Report Writing-Different Steps in Writing Report - Layout of the Research Report-Types of Reports-Mechanics of Writing a Research Report- Precautions for Writing Research Reports-The Oral Presentation-The Research Follow-Up.

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Text Book:

C. R. Kothari, Research Methodology: Methods & Techniques, (Latest edition), New Age International Publishers.

Books Recommended:

William G. Zikmund, Business Research Methods (8/e), Thomson, Southwestern Kenneth S. Bordens, Bruce B. Abbott, Research and Design Methods: A Process Approach (6/e), Tata McGraw-Hill Publishing Company Ltd.