Strategic Management

Course Code: BBA 422

Credit Hour: 3

Course Group: Core Courses

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Introduction: Meaning of Strategy and Strategic Management-Strategic Planning-Relationship between a Company’s Strategy and Its Business Model-Importance of Crafting and Executing Strategy-Components /Steps of Managerial Process of Crafting and Executing Strategy.

Evaluating a Company’s External Environment: The Strategically Relevant Components of a Company’s External Environment-Five-Forces Model of Competition-Factors affecting Competition from Substitute Products- Factors affecting the Bargaining Power of Suppliers- Factors affecting the Bargaining Power of Buyers.

Evaluating a Company’s Resources and Competitive Position: Identifying the Components of a Single-Business Company’s Strategy-Identifying Company Resource Strengths and Competitive Capabilities-Identifying Company Resource Weaknesses and Competitive Deficiencies- Identifying a Company’s Market Opportunities- Identifying the External Threats to a Company’s Future Profitability-Understanding of Company’s Value Chain.

The Five Generic Competitive Strategies: Low-Cost Provider Strategy-Broad Differentiation Strategy-Focused Differentiation Strategy-Focused Low-Cost Strategy- Best-Cost Provider Strategy.

Supplementing the Chosen Competitive Strategy: Collaborative Strategies: Alliances and partnerships-Merger and Acquisition Strategies-Vertical Integration Strategies- Outsourcing Strategies-Offensive Strategies- Defensive Strategies-Website Strategies.

Tailoring Strategy to Fit Specific Industry and Company Situations: Strategies for Competing in Emerging Industries- Strategies for Competing in Rapidly Growing Markets- Strategies for Competing in Maturing Industries- Strategies for Competing in Stagnant or Declining Industries- Strategies for Competing in Turbulent, High-Velocity Markets- Strategies for Competing in Fragmented Industries- Strategies for Sustaining Rapid Company Growth- Strategies for Industry Leaders- Strategies for Weak and Crisis-Ridden Businesses-10 Commandments for Crafting Successful Business Strategies.

Diversification: - Strategies for Managing a Group of Businesses: Meaning of Diversification- Strategies for Entering New Businesses-Combination of Related and Unrelated Diversification Strategies-Evaluating the Strategy of Diversified Company.

Executing/Implementing the Strategy: Building an Organization Capable of Good Strategy Execution- Managing the Internal Operations to Promote Better Strategy Execution- Corporate Culture and Leadership- Keys to Effective Strategy Execution.

Cases in Strategic Management: Cases in Crafting Strategy in Single-Business Companies- Cases in Crafting Strategy in Diversified Companies- Cases in Executing Strategy and Strategic Leadership - Cases in Strategy, Ethics and Social Responsibility.

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Text Book:

Dr. M. A. Mannan, Strategic Management, University Grants Commission, Dhaka.

Reference Books:

Thompson, Arthur A. and Strickland III A. J. & Gamble John E., Crafting and Executing Strategy, (16/e), McGraw Hill Irwin

Hill, Charles W.L and Jones Gareth R., Strategic Management: An Integrated Approach, (7/e), Houghton Miffin Company.

Fred R. David, Strategic Management: Concepts and Cases, (10/e), Pearson Prentice Hall,

Gregory G. Das & G. T. Lumpkin, Strategic Management: Creating Competitive Advantages, (Latest edition), McGraw Hill Irwin.

Michael A. Hitt, R. Dune Ireland & Robert E. Hoskisson, Strategic Management: Competitiveness and Globalization (6/e), Thomson, Southwestern.