Promotional Management

Course Code: MKT 325

Credit Hour: 3

Course Group: Specialization Course: Marketing

• Promotion-Introduction
• Sales Promotion
• Multinational Sales Management and Foreign Sales Promotion
• Promotion and Distribution Strategy
• The Market Target and Promotional Appeal
• Promotion and the Communication Process
• Promotion Objectives
• Promotion and Marketing
• International Channels of Distribution
• The Role of Promotion in the Future

Book Recommended:

“Promotion Management”, J.M. Dewan and K.N. Sudarshan, Discovery Publishing House, New Delhi, Latest Edition