Tourism and Hospitality Management

Course Code: MKT 421

Credit Hour: 3

Course Group: Specialization Course: Marketing

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Tourism in Perspective: What is tourism; Components of tourism and tourism management, Basic approaches to the study of tourism; Benefits and costs of tourism. Nature of tourism; Categories of tourists; Needs of tourists; Categories of tourism; The elements of tourism; Challenges that effect the tourism; Contribution of tourism to society; Suggested government policy to stimulate tourism – Bangladesh; State intervention.

Career Opportunities: Career possibilities; Career paths in tourism.

World, National and Other Organizations: International organizations (World Tourism Organization, World Travel and Tourism Council, International Air Transport Association and International Civil Aviation organization); National organizations - Bangladesh Parjatatan Corporation and its present state (Introduction, Functions and responsibilities, Proposed of BPC, Commercial activities and financial progress, Human resource development program in different sector).

Organizations in the Distribution Process: Tourism product; Travel agency; Roles of travel agencies, Types of travels agency; Features of travel agency business; Tour operator; Types of tour operator; Why ground operators? Differences between wholesale travel agencies and tour operators; Travel agency-linkage; Functions of travel agency and tour operation; Role and contribution of travel companies in the growth and development of tourism.

Hospitality and Related Services: The lodging industry; The food service industry

Itinerary Development: Introduction, Itineraries and their importance, Procedure for effective itinerary designing and development.

Tour Packaging Management: Types of package tour, Tour formulation – Factors affecting, Tour design and selection process, Significance of package tour.

Tour Costing and Pricing: What is tour cost; Components of tour cost; Factors affecting the tour cost; Advantage of a tour cost sheet.

Attractions, Entertainment, Recreation and Other: Attractions; Gaming; Recreation; Entertainment; Festivals and events; Shopping; Education; Publishing.

Hotel Industry: Hotels classification; Type of room; Room rates; Accommodation reservation; Significance of hotel industry.

Cruise Industry: Definitions; Types of cruise packages; Types of cruise; Standard components of cruise package; Steps in cruise package development; Cruise itinerary; Type of cruise itineraries; determination of cruise package cost and price; Cruise ticketing.

Importance of Tourism- Problems and Prospect in Economic Development: Importance of tourism in the national economy, Problems of tourism in Bangladesh, Suggested measures for the development of tourism, Government investment in tourism, Private investment for the development of tourism.

Prime Tourism Products and Its Attractions of Bangladesh: Archaeological sites (Paharpur, Mahasthanarh, Mainamati, Lalbagh fort), Eco-tourism product (The sundarbans, Sylhet, The hill districts), Natural products (Cox’s Bazar, Kuakata, Saint Martin island, Tamabil-Jaflong), Historical (Ahsan Manzil, Panam city or Sonargaon, Lawachara rain forest, Boga lake).

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Text book:

Charles R. Goeldner and J.R. Brent Ritchie, Tourism – Principles, Practices, Philosophies, 10th edition.

Reference book:

Mohinder Chand, Travel Agency Management, 2nd revised and enlarged edition.

Tourism in Bangladesh, Dr. Col. ASM Manzur Morshed Chowdhury, 1st edition.