Hamdard University Bangladesh
Marketing Information System
Course Code: MKT 424
Credit Hour: 3
Course Group: Specialization Course: Marketing
Marketing Information System- Basic Components.
Introduction to Information Processing- Data Processing and Information Processing-Transaction ProcessingComputer Based Information System.
Information and Communication Information and Data- Attributes of Information- Information TheoryInformation Sources- Value of Information- Information Processing.
Systems Control and Information - What is a system- Control in Systems- Systems and Information Systems.
Management, Information and Organization Systems- Basic Management Concept- Management DecisionMaking and Information- Overview of Decisions and Management Decision Strategy.
The Impacts of Computers and Information Processing - Impacts on Management Functions Changes in Decision Making.
Analyzing and Designing Information Systems Concept - Identification of needs and opportunities, Approaches to Development of the Master plan, Systems Life Cycle.
Analyzing and Designing Information Systems Techniques - Techniques of Gathering, Analysis and Design DataDesign Principles- Output Design-Input Design, Processing Design, Record and File Specifications.
Evaluation Information Systems - The Impact of Information System- Cost/Benefit Analysis for Information Systems- Methods of Economic Evaluation.
Marketing Information Systems - Design of MIS- Management Uses of MIS- Future of MIS
Books Recommended:
Information System in Management, James A. Senn, Wads Worth Publishing Co. Inc, California.
Modern Marketing, David J. Rachman & Elaine Romano, The Dryden Press Illinois